SaaS contract value metrics explained
Software and SaaS companies track several contract value metrics to forecast revenue, price deals, and report growth. Monthly recurring revenue (MRR), annual recurring revenue (ARR), annual contract value (ACV), and total contract value (TCV) each answer a different business question about the size and duration of a customer agreement.
Model customer economics with the customer lifetime value calculator. Estimate acquisition efficiency with the customer acquisition cost calculator. For broader revenue planning, try the revenue growth calculator.
Key SaaS metrics
- MRR: normalized monthly subscription revenue.
- ARR: MRR multiplied by 12, annualized recurring revenue.
- ACV: annual contract value, typically ARR for recurring subscriptions.
- TCV: total contract value including recurring fees over the contract term plus one-time charges.
Worked example
A SaaS contract charges $2,500 per month for 36 months with a $5,000 setup fee. MRR is $2,500. ARR and ACV equal $2,500 times 12, or $30,000. TCV equals ($2,500 times 36) plus $5,000, which is $95,000. One-time fees are included in TCV but not in ARR.
Pricing modes
This calculator supports monthly flat pricing, per-seat pricing (price per seat times number of seats), and annual flat pricing (annual rate divided by 12 for MRR). Choose the mode that matches your contract structure.
Frequently asked questions
What is the difference between ARR and ACV?
Are setup fees included in ARR?
How does per-seat pricing work?
What if my contract is billed annually?
Can I share my contract scenario?
Resources and references
The formulas and methods in this calculator were checked against these independent sources.